Nestle/Cailler Project

While in Switzerland, Nestle Inc. gave us the task of re-branding, re-designing, and create a marketing campaign for L'originale Branche chocolate for their subsidiary Cailler Chocolate. As a team of designers, artists, and business experts, we came up with a strategy that made an emotional connection with both past and present generations that have always enjoyed the Branche. Nestle was impressed with our ideas and is in the process of incorporating some of our ideas.

Tapping into the Swiss culture and the demographic we were given, we made a series of poster/ads that represented enjoying the chocolate year round, it was a chocolate for every season. We also incorporated "Swiss Scherenschnitte" or swiss paper cutting techniques to make a nostalgic connection while also representing family type activities people can do year round.

We also designed new packaging, point of sale stands and train trolley ads to market the products.

On a corporate level we suggested that they get celebrity endorsement from none other than Swiss icon Roger Federer.

Lastly we suggested that since Mcdonald's in Switzerland already uses Cailler chocolate for there Mcflurry shakes, that they also start to sell the Branche chocolate.

Bloxr business sytem

These are some business system designs I am finishing up with a medical company called BLOXR. I enjoy freelance projects. I feel you continue to learn about new tools and techniques for designing all types of media and in all platforms.

Downtown Logan Business Competition

Well, over the final year of my college career, I fill my skills have truly blossomed as a designer. As one of our last projects, we chose three businesses in downtown Logan, Utah and created posters, pamphlets, and designed website interfaces for the said companies. The project truly taught us how to work together as a team with designers and photographers each art directing a project. Below are some samples of the work we did for a swim shop and a sports store. The photography was done by Josh Munns. 

Personal Branding Publication

This is part of a 30 page publication that I just finished. I had to find a unique quality or characteristic that I possess and brand myself around that idea. I tried to stylize the publication with many different type and image relationships while keeping the thread of an extrinsic life, running throughout the publication. The publication also includes part of my portfolio. I used stock images as well as my own to personalize the brand. Here are a few samples of some of the spreads.

Motos Y Motores Logos

These are logos I made for a venture motorcycle sales company based in Havana Cuba. They are a sleek new company that fixes old motorcycles and sales them to the public. Motorcycles and scooters are rare in Cuba because of their price but an extremely useful commodity.

Branding Downtown Logan Utah

A group of my colleagues and I were given the task of re-branding the downtown district of Logan Utah. The downtown area has many shops and restaurants as well as a historical district. The Logan Downtown Alliance wanted to re-brand the city in order to attract more people downtown including making Logan a vacation destination for tourists and not just a gateway to other outdoor adventure towns.

My group and I decided to brand downtown after local folklore, the legend of Old Ephraim. Old Ephraim was the biggest bear every recorded and it was killed in Logan canyon around the turn of the century. We decided to give the downtown are that feel by giving shop owners the opportunity to purchase artistic bear statue they could put outside their store. We suggested that shop owners create merchandise revolving around the bear.

The big idea we came up with in order to attract visitors downtown was to create a plaza filled with shops, restaurants and outdoor gear and demonstration shops because Logan and the surrounding area is an outdoor sports Mecca. Right now, rock climbing is the big hobby among all of Logan's residents and students of Utah State University. In the center of this plaza will be a 75ft. rock climbing wall shaped as a bear standing on two legs. This plaza will not only make people aware of local culture and folklore but it will attract students, families and visitors from around Utah to come and explore Logan and climb the bear. Below are examples of logos, bumper stickers,  a banner example, a brochure and a vision of what this would look like. Downtown Logan would effectively accomplish its goal of bring more people downtown by using this branding idea and strategy.

Whiskit!

My groups job was to create a software company using something that people need in everyday life. We decided to make a software company that would be a large database for recipes and nutrition advice. The primary feature of the software was that you could input any ingredients that you had in your kitchen, and the software would provide you with recipes that you could use using only those ingredients. The software's purpose was so that you didn't have to go to the store to pick up ingredients. You could just enter them into the site and it would give you recipes on what to make with those specific ingredients.

I designed the logo to capture these elements of the company. We wanted it to be perceived as fresh, wholesome, and easy to use. I designed the logo to take on a whisk type feel. The name whiskit refers to  the process of putting several ingredients together to create something, and that is what the software does. We tried to make the name pithy so that it would be easy to remember and people could say "I whiskedit!," kind of like "I googled it!".

Personal Branding Logo

I wanted to make a personal branding logo for myself using my initials, ep, to create a type of monogram. I used a figure ground relationship to bring out the two initials. I wanted to try and do something other than just plop one initial in front of the other with a conventional typeface. So I decided to use a handwritten type face to create even more interest.

Boo at the Zoo Logo

The local zoo was holding an event called Boo at the Zoo for Halloween. It was a community wide event that invited families to come enjoy the zoo which at the time was Halloween themed. They wanted a logo that wasn't cliche that represented Halloween at the zoo but also looked family friendly.

Provenance

This is a logo I made for a financial conglomerate company that prides itself in financially backing start new small business. Their goal is to be perceived as a clean, sleek, innovative company. I tried to design this around those attributes hoping to symbolize Provenance's goal to bring new businesses to the top of the market.