Pictograms

Pictograms and signs are everywhere in our society. They communicate direct symbolism without the use of words. I wanted to create some of these and I chose a food theme. Each animal produces a delicious meat thus providing unity in the theme.

Type and Image

My goal was to find a quote that i could use to illustrate the meaning of a certain photo to create type and image continuity. I chose this quote that has to deal with slapping and tried to show a hand in motion. I used the lines of the hands to create direction of the text as well.

Natural History Museum Brochure

This Project was rad. The project was to make a brochure for a museum. I chose the Natural History Museum of London. I research the museum and found out their most popular exhibits as well as what made the museum unique, the architecture both inside and outside the building. I wanted to make the brochure pop so on the cover I used a vivid image and added some typography to the title that would provide interest to the view and make them want to pick it up. I also made the entire brochure vibrantly colored as to give the feeling a family welcoming environment. The colors give a sense of what the animals look like and the photos give a sample of what visitors can expect.

Magazine Layout

Here are a few examples of magazine layouts I've created. One is a spread about the origins of the printing press and graphic arts. The other is three spreads about classic monster movie characters and their lives off the screen. Both spreads were created using Adobe Illustrator and InDesign.

Symbol, text, display design

My goal on this project was to chose a Greek symbol, in this case Lambda, and try to emphasize the symbol in one comp, the text in the other, and the display design in the other. This was also a chance for me to explore different designs with the copy and how it would relate to the overall design.

Typograms

Playing around with different words and font styles, i came up with a few different typograms. I didn't want to illustrate too much, I was set on seeing what I could do by just manipulating a few of the letterforms to create each word's meaning.

Branding Downtown Logan Utah

A group of my colleagues and I were given the task of re-branding the downtown district of Logan Utah. The downtown area has many shops and restaurants as well as a historical district. The Logan Downtown Alliance wanted to re-brand the city in order to attract more people downtown including making Logan a vacation destination for tourists and not just a gateway to other outdoor adventure towns.

My group and I decided to brand downtown after local folklore, the legend of Old Ephraim. Old Ephraim was the biggest bear every recorded and it was killed in Logan canyon around the turn of the century. We decided to give the downtown are that feel by giving shop owners the opportunity to purchase artistic bear statue they could put outside their store. We suggested that shop owners create merchandise revolving around the bear.

The big idea we came up with in order to attract visitors downtown was to create a plaza filled with shops, restaurants and outdoor gear and demonstration shops because Logan and the surrounding area is an outdoor sports Mecca. Right now, rock climbing is the big hobby among all of Logan's residents and students of Utah State University. In the center of this plaza will be a 75ft. rock climbing wall shaped as a bear standing on two legs. This plaza will not only make people aware of local culture and folklore but it will attract students, families and visitors from around Utah to come and explore Logan and climb the bear. Below are examples of logos, bumper stickers,  a banner example, a brochure and a vision of what this would look like. Downtown Logan would effectively accomplish its goal of bring more people downtown by using this branding idea and strategy.