Branding Downtown Logan Utah

A group of my colleagues and I were given the task of re-branding the downtown district of Logan Utah. The downtown area has many shops and restaurants as well as a historical district. The Logan Downtown Alliance wanted to re-brand the city in order to attract more people downtown including making Logan a vacation destination for tourists and not just a gateway to other outdoor adventure towns.

My group and I decided to brand downtown after local folklore, the legend of Old Ephraim. Old Ephraim was the biggest bear every recorded and it was killed in Logan canyon around the turn of the century. We decided to give the downtown are that feel by giving shop owners the opportunity to purchase artistic bear statue they could put outside their store. We suggested that shop owners create merchandise revolving around the bear.

The big idea we came up with in order to attract visitors downtown was to create a plaza filled with shops, restaurants and outdoor gear and demonstration shops because Logan and the surrounding area is an outdoor sports Mecca. Right now, rock climbing is the big hobby among all of Logan's residents and students of Utah State University. In the center of this plaza will be a 75ft. rock climbing wall shaped as a bear standing on two legs. This plaza will not only make people aware of local culture and folklore but it will attract students, families and visitors from around Utah to come and explore Logan and climb the bear. Below are examples of logos, bumper stickers,  a banner example, a brochure and a vision of what this would look like. Downtown Logan would effectively accomplish its goal of bring more people downtown by using this branding idea and strategy.

Whiskit!

My groups job was to create a software company using something that people need in everyday life. We decided to make a software company that would be a large database for recipes and nutrition advice. The primary feature of the software was that you could input any ingredients that you had in your kitchen, and the software would provide you with recipes that you could use using only those ingredients. The software's purpose was so that you didn't have to go to the store to pick up ingredients. You could just enter them into the site and it would give you recipes on what to make with those specific ingredients.

I designed the logo to capture these elements of the company. We wanted it to be perceived as fresh, wholesome, and easy to use. I designed the logo to take on a whisk type feel. The name whiskit refers to  the process of putting several ingredients together to create something, and that is what the software does. We tried to make the name pithy so that it would be easy to remember and people could say "I whiskedit!," kind of like "I googled it!".

Personal Branding Logo

I wanted to make a personal branding logo for myself using my initials, ep, to create a type of monogram. I used a figure ground relationship to bring out the two initials. I wanted to try and do something other than just plop one initial in front of the other with a conventional typeface. So I decided to use a handwritten type face to create even more interest.

Boo at the Zoo Logo

The local zoo was holding an event called Boo at the Zoo for Halloween. It was a community wide event that invited families to come enjoy the zoo which at the time was Halloween themed. They wanted a logo that wasn't cliche that represented Halloween at the zoo but also looked family friendly.

Provenance

This is a logo I made for a financial conglomerate company that prides itself in financially backing start new small business. Their goal is to be perceived as a clean, sleek, innovative company. I tried to design this around those attributes hoping to symbolize Provenance's goal to bring new businesses to the top of the market.

Welcome to Interlaken Switzerland

Discover the beauty and excitement that Interlaken has to offer by exploring my latest website. It was built using flash/actionscript 3.0 and a little HTML/CSS. Experience a taste of what this extreme location has to offer.

Interlaken, Adventure between the lakes

Banner Ad animation

Here is a bodacious banner ad I made using adobe flash. I made it for a production/entertainment type company. I wanted to make something humorous that would stick in your mind easily.

http://www.spring11.graphicinterfacedesign.com/students/epackard/anim/splatteranimation.swf