My groups job was to create a software company using something that people need in everyday life. We decided to make a software company that would be a large database for recipes and nutrition advice. The primary feature of the software was that you could input any ingredients that you had in your kitchen, and the software would provide you with recipes that you could use using only those ingredients. The software's purpose was so that you didn't have to go to the store to pick up ingredients. You could just enter them into the site and it would give you recipes on what to make with those specific ingredients.
I designed the logo to capture these elements of the company. We wanted it to be perceived as fresh, wholesome, and easy to use. I designed the logo to take on a whisk type feel. The name whiskit refers to the process of putting several ingredients together to create something, and that is what the software does. We tried to make the name pithy so that it would be easy to remember and people could say "I whiskedit!," kind of like "I googled it!".
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