Thursday, September 20, 2012

Nestle/Cailler Project

While in Switzerland, Nestle Inc. gave us the task of re-branding, re-designing, and create a marketing campaign for L'originale Branche chocolate for their subsidiary Cailler Chocolate. As a team of designers, artists, and business experts, we came up with a strategy that made an emotional connection with both past and present generations that have always enjoyed the Branche. Nestle was impressed with our ideas and is in the process of incorporating some of our ideas.

Tapping into the Swiss culture and the demographic we were given, we made a series of poster/ads that represented enjoying the chocolate year round, it was a chocolate for every season. We also incorporated "Swiss Scherenschnitte" or swiss paper cutting techniques to make a nostalgic connection while also representing family type activities people can do year round.

We also designed new packaging, point of sale stands and train trolley ads to market the products.

On a corporate level we suggested that they get celebrity endorsement from none other than Swiss icon Roger Federer.

Lastly we suggested that since Mcdonald's in Switzerland already uses Cailler chocolate for there Mcflurry shakes, that they also start to sell the Branche chocolate.

No comments:

Post a Comment